You're hearing all about it...so just what is a lead? Anyone who does business by selling goods or services is familiar with the concept of a lead and know what is a lead, whether they call it by that name or not. What is a lead? Simply put, a lead is a person who may become a purchaser of what you are selling. With this said, there are different types of leads that vary in usefulness to your business. There are also various ways to generate more leads to provide that customer base for your salespeople. Leads are a product of marketing and the bread and butter of sales. Let's learn, what is a lead. What is a Lead And All About Generating Leads What is a lead? Sales leads come from various sources. The most traditional is direct contact through cold calling, word of mouth, a customer entering a store, or contact through a trade show or other sales display. With the advent of the intern...
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